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This course explains the vital role that energy, not necessarily logic, plays in the innovation process.
Objectives:
- Describe the roles that logic and energy play in the innovation process
- Explain the Kao-Leonard innovation model
- Explain how everyday conflicts possess potential energy
- Describe how ideas gain power by resolving conflicts
- Explain the difference between the traditional and the new innovation process
- Explain how intersecting consumer needs establish starting points for the innovation process
- Describe how products that successfully resolve emotional conflicts release potential energy
Topics:
- Logic vs energy
- Releasing energy
- Changing the innovation process
- Acknowledging the conflict
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P500+ Processor, 128MB of RAM; Windows 2000, 2003, XP, Minimum screen resolution 800x600, Internet Explorer 5.5 or higher; Windows Media Player 9.0 or higher; Flash 8.0 or higher; 56K minimum connection; broadband (256 kpbs or higher) connection recommended; Cookies enabled; Sound card with speakers or headphones strongly recommended.
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Product names mentioned in this catalog may be trademarks/servicemarks or registered trademarks/servicemarks of their respective companies and are hereby acknowledged. All product names that are known to be trademarks or service marks have been appropriately capitalized. Use of a name in this catalog is for identification purposes only, and should not be regarded as affecting the validity of any trademark or service mark, or as suggesting any affiliation between MindLeaders, Inc. and the trademark/servicemark proprietor.
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