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This course provides information on various tactics for marketing products, services, and organizations using online tools.
Objectives:
- Explain the purpose and benefits of a search engine marketing program
- Differentiate viral and traditional marketing methods
- Use social networking sites as part of your marketing program
- Use online media rooms to optimize search engines and to reach journalists and customers
- List the new rules for reaching the media using online tools
Topics:
- Search engine marketing
- Viral marketing
- Social media marketing
- Online media room
- The new rules of reaching the media
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P500+ Processor, 128MB of RAM; Windows 2000, 2003, XP, Minimum screen resolution 800x600, Internet Explorer 5.5 or higher; Windows Media Player 9.0 or higher; Flash 8.0 or higher; 56K minimum connection; broadband (256 kpbs or higher) connection recommended; Cookies enabled; Sound card with speakers or headphones strongly recommended.
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Product names mentioned in this catalog may be trademarks/servicemarks or registered trademarks/servicemarks of their respective companies and are hereby acknowledged. All product names that are known to be trademarks or service marks have been appropriately capitalized. Use of a name in this catalog is for identification purposes only, and should not be regarded as affecting the validity of any trademark or service mark, or as suggesting any affiliation between MindLeaders, Inc. and the trademark/servicemark proprietor.
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